Tidbits for Success:The Right Philosophy

When I first started lecturing at local dental colleges, a dear friend, Dr. Rick Jacobi would teach dental students on how to sell dentistry.  They quickly learned it was not about selling, but relationship building. 

Here are his and a few other successful dentists’ insights into dentistry.

“Take care of the patient, and the money will come.”
Dr. Rick Jacobi   Scottsdale, AZ

“Patients have a choice, and if they have chosen me,
I want to be sure they made the right selection.” 

Dr. Amir Daoud   Clearwater, FL 

“I have a rule called ‘the mother rule”. What would I do if the patient were my mother?  Its very simple and makes me sleep well at night.  I never recommend treatment that I wouldn’t recommend to my mother. It makes perfect sense.” 
Dr. Amir Daoud   Clearwater, FL

“Patients are like teeth. 
Ignore them, and they’ll go away!”

– Jerry Flanagan

“Don’t ever let corporate dentistry tell you how to treat your patients.  Patients are not dollar signs – they are people.” 
Dr. Anne Etzkorn   Westminster, Maryland 

“Deliver to your patients as you would to your own family and your own kids.  Always be true to yourself and practice how you would like to be treated.  Too many dentists get sucked into jobs in which they are forced, directly and indirectly, to produce and end up doing things they otherwise wouldn’t / shouldn’t be doing.” 
Dr. Scott Goldman   Melodee Park, IL 

“Building a good patient experience does not happen by accident.  It happens by design.”
– Clare Muscutt

“We take the time to get to know our patients and strive to really understand their concerns, their goals, and their needs.” 
Dr. Lori Logan   Cypress, TX

“So many people these days feel like they are being oversold and are unsure that they can trust their dentist.  When they come in to my office, I want them to feel at home.” 
Dr. Valerie Scola   Murrieta, CA 

“Never diagnose patients by their wallet.  I treat others as I would like to be treated.  Live by Pankey Institutes motto: ‘Quid Pro Quo”. 
Dr. Talmadge Wilkins   Aiken, SD

“One patient well taken care of could be more valuable than $10,000 worth of advertising.”
-Jim Rhon

About the Author

Steve Anderson is a General Contractor and Owner of Denco Dental Construction, Inc. He is also an author, public speaker and CE instructor. Denco has built well over 1000 new dental offices throughout Arizona. Denco is the only General Contractor endorsed by the Arizona Dental Association.
Steve Anderson portrait

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