Very early in my career, I was quick to notice that there was a disconnect between what an architect, designer, equipment person, and broker would often promote and sell to a dentist. This is primarily because most professionals would rather sell selfishly or make the program work for them at the dentist’s expense.
I often noticed that Dentists would see their dream come together with angst, frustration, and great disappointment because:
- The equipment sold to them did not fit their needs
- The equipment was more than they needed
- The office design was way over the top of the dentists expectations or wants
- The flow of the office did not match the needs of the dentist
- Poor office flow created lots of wasted space and extra walking
- Cabinetry not practically or properly designed
- Office finishes did not match what the Dr. actually wanted
- Timelines / deadlines were missed
What was missing? The right professional team member who asked the right questions, had a listening ear, and apply what was heard.
It seems easy enough. It should be, but often there is a disconnect between the professionals on your team and you. If you have professional team member that is not listening to you and you see evidences of things not being done right, or different results are being presented to you that you expected, it is time to look elsewhere.
