Loyalty, Trust and Confidence
Have you ever offered discounts for your business? Did you notice the effects in sales and customer loyalty?
I’ve heard it said that discounts can become your poison. Some businesses get in a rut of providing discounted services or products when actually it is not needed.
Offering discounts could shed poor light on your business. It may be saying you don’t believe in your service, and can set a bad precedent if your patients start to expect them. Discounts may also project a lower value associated with your practice, lack of confidence, or worse, lack of trust.
Have you received a small discount lately? What did you think? I have, and was not impressed. A small discount is not a good deal anymore. Realize too, whether small or large, discounts add up to effect your bottom line. Consequently it may be best to avoid using discounts and look at other strategies first.
Instead, why not invest in promoting your brand, your quality of service and products, or even in your own self-improvement. Showcase that special something that sets you apart as the practice of choice.
After investigating your options, who knows, you may choose to slightly increase your fees across the board.
” Try not to become a “person” of success, but rather try to become a “person” of value.”
– Albert Einstein
