When Starbucks went global, they took branding seriously by always being the same for everyone, everywhere. And they took the globe quickly. You might say ‘well this only works for large multiple dental office locations…’. But that would be wrong. This can and will work for every Dental Office.

This is about setting yourself apart, making you and your office unique, creating something that will make people want to come back.

Have you considered setting apart some time with your Office Team to brainstorm and list every idea presented? Selecting a handful of items/ideas from that list can be a great start to discovering which ones will work best for your office. Make it as specific or as general as needed, but make it about you. What makes you unique? What is there about your office that could be used as branding? Expand on that. Embellish it. Then, once you have discovered the way you want to go, encourage your team to build on it with their ideas of how to make it grow. Reward them for the ideas you use. Help them help you, and have fun doing it!

I have seen branding take the form of a building, a themed office, a logo, a doctor’s favorite sport, a service you provide, special things you do, pets, hobbies, or special talents – to mention a few. With a little creative thinking, you can find the best idea that suits your practice. In branding, consistency is the key…always, always be about that one thing or things you have established for your office uniqueness. Then expand, market and brand it! Have fun with it and invite your team to do the same!

“Branding is the art of becoming knowable, likable, and trustable.”

-John Jantsch

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About the Author

Steve Anderson is a General Contractor and Owner of Denco Dental Construction, Inc. He is also an author, public speaker and CE instructor. Denco has built well over 1000 new dental offices throughout Arizona. Denco is the only General Contractor endorsed by the Arizona Dental Association.
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