Here are a few ideas and suggestions that may help to impact your bottom line…
- Schedule hygiene patients before they walk out the door.
- If you carry insurance plans, when was the last time they were properly negotiated with the insurance carrier? And by the same token, when was the last time you had your carriers evaluated and determined whether they should be let go and others added?
- Provide the patient with options. Many times one option is offending to a patient. While if the same patient is given options, choices, and even a progressive treatment plan that makes sense for the patient, it increases the opportunity of patient buy in.
- Have digital radiography. By allowing a patient to see first hand the problem you are presenting to them, closure on cases greatly increase. If they do not go for the work presented, make sure that you present them a printed picture of the problem before they leave.
- Ask the patients if they want the work done…Many opportunities and unscheduled treatment are left unrepresented because of the dentist’s insecurity.
- Do not sell and push what people need or what you think they need. Create and build patient relationships. Treat patients like you would want to be treated. Earn their trust and the money will come.
- Reduce overhead by increasing production and efficiencies.
- Personnel – Do you have too many people? Are they paid too much? Are they effective at what they do? Are they the best representatives you can have? And, do they know how to market and sell you and your team?
- Spending time on your monthly merchandise expenses is t he biggest mistake I see dentist offices make…Over analyzing the merchandise to save possibly a percent or two. Instead, if you look at the big picture, and use your trusted merchandise representative to his capability, you would gain so much more.
“Manage the top line; your strategy, your people, and your products, and the bottom line will follow.”– Steve Jobs