Reviews are powerful and will continue to impact our future: Below are some noted percentages of how we interpret and view things:
- 92% of consumers now read online reviews.
- 40% of consumers form an opinion after reading just one to three reviews.
- Star rating is the #1 factor used by consumers to judge a business.
- 44% say a review must be written 1 month to be relevant. This highlights the importance of recency in reviews!
- 68% say positive reviews make them trust a local business more.
- 73% of consumers form an opinion by reading up to 6 reviews.
- 88% of consumers an opinion by reading up to 10 reviews. This means its important to have large body of reviews as customers are reading more reviews now than in all years past.
- 91% trust the reviews as much as personal recommendations.
- 95% of consumers suspect censorship or faked reviews when they don’t see any bad reviews.
