Tidbits for Success: A Firm Foundation

Spending lots of money on advertising and getting more patients in your doors is not always the best response to a declining patient base. 

I have seen first-hand how businesses invest money wisely (at least it appeared to be at the time) into extensive advertising, only to find they were ill-prepared. 

Several mistakes I see as a result:

1.   They become reactive to the new emergency, “I need more help” or “I need another dental chair”
2.    They hire unqualified people because they are “too busy to invest” a little more time and money into getting the correct, qualified team member. Then they invest in their training,  only to let them go soon after.
3.   Poor HR procedures  put them in difficult and expensive situations when they terminate poorly.
4.   There are little or no standardized procedures, which in turn leads to confusion, frustration, and at times, causes key team members to jump ship.

Try Something Different
So, what can you do differently before you invest in major advertising?  Here are some things you can try…

1.   Build a firm foundation. Make sure you have all of the processes and procedures in place.
2.  Plan for your future growth and the future of your company.
3.   Include your personal goals.
4.   Plan your exit strategy.