A few years ago there was a very busy Safeway store. They had more business than they could handle. The store was tired and outdated, but it was the only grocery store in the area. Rather than researching the best way to invest in their future, they were content with their situation and continued along as they had in the past.
Until one day a beautiful new Fry’s store opened across the street with all of the latest eye-catching displays, vibrant colors, new store layout, and huge sales. Needless to say, the old Safeway customers began patronizing the new Fry’s store resulting in a tremendous loss of sales for Safeway.
Safeway started to react hurriedly to compete with the Fry’s store to win their customers back but were unable to do so in such a short amount of time.
Consequently, their efforts – though costly, did not bring about the results they had hoped for.
Are there things that you have put off that may be detrimental? Perhaps it’s time to take a look at your business. Determine what would be the best way to invest in your practice that will provide long term rewards and returns.
Don’t get comfortable with status quo. Always look to improve yourself and your business. For when you are doing nothing, you are losing ground.