Blog

Differences Abound: Know Your Target Market

Many dentists advertise their practice, but rarely do they think about their target market – the client or individual person they want to reach.

As you look at this simplified picture to the left showing four generations of patients, please notice the vast differences there are from one to the next. The differences clothing and communication alone are huge. Each group tips their hat to the style of communication that speaks to them most effectively. For example if your office caters to the elderly population, you would want a personal touch with a relational appointment check-in. However, an orthodontist’s practice may choose an engaging and fun atmosphere with high-tech self check-in.

Evaluate and Connect

So take a moment and evaluate if you are hitting the target when it comes to connecting with your patients.

“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.”
– Peter Francisco

About the Author

Steve Anderson is a General Contractor and Owner of Denco Dental Construction, Inc. He is also an author, public speaker and CE instructor. Denco has built well over 1000 new dental offices throughout Arizona. Denco is the only General Contractor endorsed by the Arizona Dental Association.
Steve Anderson portrait

Other Articles

Tidbits for Success

A Sinking Ship

Is your ship sinking?  Is your practice struggling?  Are you  feeling the need to “jump ship”? It was recently shared with me that a dentist

Read More »
Tidbits for Success

What Are You Buying?

You may have asked yourself the question “What are people looking for?” when they begin the process of buying something. I think we can all

Read More »

Lindsey Springfield

Our star project manager celebrates 20 years at Denco Dental!
“Lindsey, thank you for your dedicated career of 20 years with Denco and helping make Dreams Come True and making a difference in all you do!”