A Firm Foundation

Spending lots of money in advertising and getting more patients in your doors, is not always the best response to a declining patient base.

I have seen first hand, how businesses invest money wisely (at least it appeared to be at the time) into extensive advertising only to find they were ill prepared.

Several mistakes I see as a result:

1. They became reactive to the new emergency , “I need more help.”
2. Hiring of unqualified people as they are ” too busy to invest ” a little more time and money in getting the correct qualified team member. Then investing in their training, of which they soon let them go.
3. Poor HR procedures that put them in difficult and expensive situations as they terminate poorly.
4. Little or no standardized procedures that cause confusion, frustration, and at times key team members jumping ship.

Try Something Different

So what can you do different before you invest in major advertising? Here are some things you can try.

1. Build a firm foundation, make sure that you have all of the processes/procedures in place.
2. Plan for your future growth and future of your company.
3. Include your personal goals.
4. Plan your exit strategy.